Your ceiling
is a measurement
error
We rebuild the web-to-app funnel, the attribution and the paywall economics for subscription apps that already work — then we buy against a payback model instead of a hunch.
Cumulative ROAS
crosses 1.0×
at day 96
Cumulative ROAS — revenue divided by CAC, median client, before and after the rebuild. The dashed line is 1.0× — the day the cohort has paid for itself. Scrub the curve to read any day.
Five levers
Pulled in order
Most apps don't have a traffic problem. They have an economics problem that traffic makes louder. Open a lever.
Meta says one number. TikTok says another. Binom says a third. The gap between them is not rounding — it is budget you are either wasting or refusing to spend.
We go through the wiring live and name what is broken. In most accounts it is at least one of these: CAPI events deduplicating wrong, SKAN conversion values still on defaults, or web purchases counted twice. You get what each one costs you per month, and the order to fix them in.
Two weeks inside your ad account, MMP, paywall data and cohorts. We rebuild your unit economics from raw data and hand back a ranked list of what is actually capping scale — with effort, impact and a monthly dollar cost against every line.
"$40k a month of misattributed revenue in the first fortnight"
Rebuilt LTV model + fix list
14 days
Landing, checkout, paywall and hand-off into the app, fed by link buying on TikTok, Meta and Google Ads. Built on your stack, instrumented end to end, live in three to four weeks. You own the checkout, the margin and the data.
62% of new subs move to web
3–4 weeks to live
We build your scaling strategy on the tools you already own — and help you choose the ones you are missing. Campaign architecture, budget logic and a creative brief system your editors run weekly — and every test ships with its stopping rule and win threshold written before it launches. Your team stops arguing about whether a test won.
−34% blended CPA in 90 days
CAPI, SKAN 4 conversion values and web-to-app matching, resolved into one revenue number that finance and marketing both believe. This is where the hidden third of your revenue usually turns up.
SKAN coverage 44% → 92%
+31% revenue visible
Real accounts
Real numbers
Names under NDA, dashboards shown live on the call. Scroll the strip →
revenue per install after nine weeks of paywall and price testing.
of revenue that attribution had been hiding. Product unchanged.
“They found $40k a month of misattributed revenue in the first fortnight. Three agencies before them; none opened the cohort data.”
Send your app
and last month's numbers
We'll reply with two or three things we'd change in the first fortnight — before you pay anything. If there's nothing worth fixing, we'll say that too.
Message @uascale on Telegram →